Over the past years, the demand for boosting Facebook posts has increased dramatically. With Facebook decreasing the organic reach continually, Facebook marketers need to pay for getting the desired reach and support engagement. In Facebook, you can no longer boost all new posts automatically. Neither you can set up rules that would select the posts that will be boosted.
How Boosterberg Idea Originated
Digital marketing agencies, Facebook marketers and marketing managers in organisations had to go to Ads Manager and boost each post manually by clicking the Boost Post button. This approach has taken a lot of time, and what is worse, they did not typically have enough information to decide what budget should they allocate and which posts should they boost. If they dug into the analytics and selected the best posts, it took them hours that could be spent more efficiently. To solve these problems, Boosterberg tool has been developed to take the burden away from Facebook marketers. It is an online tool, or SaaS software, that enables automatic boosting of Facebook posts. Once a user creates a new account, he will select a Facebook page and create a set of rules for it. Once they are saved, all new posts will be evaluated, and based on the criteria and their performance, they will or won’t be boosted. Everything is fully automated, and there is no need to check anything in Facebook Ads Manager anymore manually. There are basic or advanced settings to be used and several presets, and individual triggers are available to fine-tune the campaign. With Boosterberg, everyone can become a Facebook Advertising Pro. Moreover, Boosterberg has launched a Facebook Ads Academy for its fans and users, publishing the new expert advice on Facebook advertising practices written by Boosterberg staff members and other experts on social media marketing.
Developing Boosterberg
The development started approximately two years ago. At the beginning, two digital marketing agencies – PS:Digital and Kremsa Digital team up for this project to develop a platform that would help them to manage their Facebook clients more efficiently. PS: Digital was spending dozens of hours weekly just assessing the posts of their clients, selecting the best ones and boosting them. This is how the idea and specifications of Boosterberg came to live: We need to have a tool that automates this process of boosting Facebook posts. After searching on the market and finding nothing useful, a decision was made to develop an own tool. From the beginning, the primary aim was to save own time and make the process more efficient, however, Boosterberg was developed with the vision of its commercialisation from the beginning. Since the main development was ready and the project was tested by users outside PS:Digital and Kremsa, a long time went by. Moving the product from an alpha version to beta version, which was offered for testing to several other digital agencies, took about 12 months. In this time, mainly usability was tweaked. The product was already used by the two founding agencies in their real projects, however, the user interface was not optimised for using it by a third party. Several rounds of testing the user interface were followed by implementation of the findings and testing it again. In October 2016, the redesigned website was launched and the content was fine-tuned to reflect the current state of the product. In November 2016, a promotion was started to drive traffic to Boosterberg website and get people from all over the world to sign up for the trial. By this time, the major development was finished and the product development was switched to a maintenance mode which also includes further improving usability and some details and implementing new features based on the long-term product roadmap. In the roadmap, requests from Boosterberg users are considered along with the possibilities of the development team and rentability of the implementation.
Teaming up with Clean Talk
With the launch of Boosterberg, its support team needed to cover high numbers of requests, both from website users and new Boosterberg clients. Except for the standard contact form, there is an option to chat with Boosterberg representative directly using live chat. Registered users have different kinds of support available in their Boosterberg account as well. Also, the possibility of posting comments by unregistered users on the website requires a lot of support staffs’ attention. To make the time spent with the support as efficient as possible, Boosterberg has decided to implement CleanTalk as an ultimate solution that minimises the amount of spam, both in emails and comments. CleanTalk was recommended by Andrej Miklosik, who is in charge of SEO for Boosterberg and has a positive experience with the CleanTalk WordPress plugin from numerous installations. As he states, “We believe that implementing CleanTalk is the best way to move forward and optimise our time-to-support and experience for our website users.”
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