WordCamp US 2024 - CleanTalk's blog

Let share a few notes from WCUS2024,

Disney moved a few dozens of websites to WordPress. They use SEO to measure value of content/posts, looks like the trust algorithms of search engines to confirm valuables of sites. Here are examples,
- https://disneyconnect.com/
- https://disneyparksblog.com/
There was a such interesting case of rebuilding https://www.recipetineats.com by https://humanmade.com. They’ve boosted site views from 25M/month to 45M/month. Key moments,
- Hosting, backend and frontend improvements returned up to 20% of boost.
- Added schemas for recipes.
- Used X-Ray to track PHP code. I hope this is link is correct https://github.com/aws-observability/aws-otel-php link to home page of the project.
- Moved the site to enterprise ready plugins. Under ‘enterprise ready’ they mean superfast, secure and maintainable plugins.
- They used old platform and design during the rebuilding. They had good data to compare results before and after the project was done.
Elementor uses Patchstack to validate reports about vulnerabilities. Elementor has its own ecosystem for working with other plugins; according to them, every 30th plugin created on wordpress.org operates within this ecosystem.
Gravatar they are working on creating a “network” profile, not just an avatar. In the future, they see themselves as a Single Sign-On provider. It’s interesting why websites do not widely use Facebook/X for the same purpose—I’m referring to the idea of a network profile. An example of a network profile is https://gravatar.com/ronnie.
- They updated the plugin for the first time in 12 years: https://wordpress.org/plugins/gravatar-enhanced/#description.
- I would like something similar on our blog and research.
I spoke with 6-7 participants, and 3 of them use CleanTalk. Some were even surprised—why aren’t we showcasing our work? 🙂