Category: CleanTalk

  • How to Detect VPN IPs with CleanTalk BlackLists Database

    How to Detect VPN IPs with CleanTalk BlackLists Database

    In today’s digital world, ensuring the security and integrity of your website is paramount. One crucial aspect of this is detecting and managing traffic from VPNs (Virtual Private Networks). VPNs can be used for legitimate purposes, but they are also frequently used by spammers and malicious actors to mask their identities. CleanTalk’s BlackLists Database offers a powerful tool for identifying and managing VPN traffic. This guide will walk you through the process of detecting VPN IPs using CleanTalk BlackLists Database.

    Why is it Important to Detect VPN Traffic?

    Detecting VPN traffic is essential for several reasons:

    Enhanced Security: VPNs can be used by malicious actors to hide their true IP addresses, making it harder to track their activities. By identifying and managing VPN traffic, you can better protect your website from potential threats.
    Spam and Hacking Prevention: Spammers often use VPNs to bypass IP-based spam filters. Detecting VPN traffic helps in reducing spam submissions and maintaining the quality of user interactions on your site.
    Accurate Analytics: VPNs can skew your website analytics by masking the true geographic locations of visitors. Identifying VPN traffic helps in maintaining more accurate visitor data.
    CleanTalk BlackLists Database for VPN and Malicious Traffic Detection
    CleanTalk’s BlackLists Database provides a comprehensive resource for identifying VPNs, hosting services, and other potentially harmful network types. The database includes information on the type of network, spam frequency, and whether the IP has been involved in spam or malicious activities.

    Here’s an example of a response from the CleanTalk API:

    {
      "data": {
        "IP_ADDRESS": {
          "domains_count": 0,
          "domains_list": null,
          "in_antispam_previous": 0,
          "spam_frequency_24h": 0,
          "spam_rate": 1,
          "in_security": 1,
          "country": "US",
          "in_antispam": 1,
          "frequency": 33,
          "in_antispam_updated": "2024-07-28 05:40:40",
          "updated": "2024-07-28 16:40:43",
          "appears": 1,
          "network_type": "hosting",
          "submitted": "2022-08-22 00:15:40",
          "sha256": "69b4bf5e24594462df40c591636ed9ad3438e8f2d6284069d0c71e8c0ee8a9ad"
        }
      }
    }

    In this response, the network_type is “hosting,” which often overlaps with VPN. For TOR networks, network_type will be ”tor”. For more accurate detection of traffic from VPN addresses, we recommend using the parameter in our API “network_type”. For networks belonging to VPN services, it will have the value “network_type”: “paid_vpn”. However, we also recommend using the “hosting” network type for more accurate traffic detection.

    Some examples of IP types:
    https://cleantalk.org/blacklists/85.192.161.161 IP type is not indefined
    https://cleantalk.org/blacklists/67.223.118.81 IP is belongs to the hosting network type
    https://cleantalk.org/blacklists/109.70.100.1 IP is belongs to the network TOR type
    https://cleantalk.org/blacklists/66.249.64.25 IP is belongs to the network type good_bots (this is Google search bot).

    Accessing CleanTalk BlackLists Database

    You can access the CleanTalk BlackLists DataBase in two ways:

    1. API Access: The API provides real-time updates and allows you to query IP addresses on demand. This is ideal for applications requiring the most up-to-date information.
    2. Database Files: You can also download database files, which are updated hourly. This method is suitable for offline processing or bulk operations.

    For detailed pricing information and access levels, visit CleanTalk’s pricing page.

    Integration Capabilities

    Example Code for Checking VPN IPs Using CleanTalk API
    This example demonstrates how to use the CleanTalk API to check IP addresses and block traffic based on specific conditions.

    Logic of the Check:
    1. If the network type is neither “hosting” nor “good_bots”, block the IP address if the data was updated within the last 7 days and the spam frequency is greater than 5.
    2. Block IP addresses if the network type is “hosting”, “paid_vpn” or “tor”.
    3. Allow IP addresses if the network type is “good_bots”.

    import requests
    import datetime
    
    API_KEY = 'your_api_key'
    IP_ADDRESS = 'IP_ADDRESS'
    
    response = requests.get(f'https://api.cleantalk.org/?method_name=spam_check&auth_key={API_KEY}&ip={IP_ADDRESS}')
    data = response.json()
    
    ip_info = data['data'][IP_ADDRESS]
    network_type = ip_info['network_type']
    updated_date = datetime.datetime.strptime(ip_info['updated'], '%Y-%m-%d %H:%M:%S')
    frequency = ip_info['frequency']
    
    # Check logic
    if network_type in ['hosting', 'tor', 'paid_vpn']:
        print("Block this IP address")
    elif network_type == 'good_bots':
        print("Allow this IP address")
    elif (network_type != 'hosting' and network_type != 'good_bots' and 
          (datetime.datetime.now() - updated_date).days <= 7 and frequency > 5):
        print("Block this IP address")
    else:
        print("Allow this IP address")
    

    Description of the Logic Fetching Data from CleanTalk API:
    1. A request is sent to the CleanTalk API to get information about the IP address.
    2. The JSON response is parsed to extract information about the IP address.

    Checking Network Type:
    1. If network_type is “hosting”, “paid_vpn” or “tor”, the IP address is blocked.
    2. If network_type is “good_bots”, the IP address is allowed.

    Additional Check:
    1. If the network type is neither “hosting” nor “good_bots”, the updated_date and frequency are checked.
    2. If the data was updated within the last 7 days and the spam frequency is greater than 5, the IP address is blocked.
    3. Otherwise, the IP address is allowed.
    This code allows you to configure traffic filtering based on the network type and other parameters provided by the CleanTalk API, ensuring the security of your site and preventing unwanted traffic. You can learn more about using the spam_check API here https://cleantalk.org/help/api-spam-check.

    Benefits of Using CleanTalk for VPN Detection

    Using CleanTalk for VPN detection offers several advantages:

    1. Comprehensive Coverage: CleanTalk’s database covers a wide range of IP addresses, including those used by VPNs, hosting services, and other potentially harmful networks.
    2. Real-Time Data: The API provides real-time data, ensuring you always have the most current information.
    3. Easy Integration: CleanTalk’s solutions are easy to integrate into your existing systems, offering flexibility and customization based on your specific needs.
    4. Enhanced Security: By effectively identifying and managing VPN traffic, you can better protect your website from spam, fraud, and other malicious activities.

    For more information about CleanTalk BlackLists Database, visit CleanTalk BlackLists.

    Detecting VPN IPs is crucial for maintaining the security and integrity of your website. CleanTalk’s BlackLists Database provides a robust solution for identifying and managing VPN traffic. With real-time API access and comprehensive database files, you can ensure your site remains secure and spam-free. Explore CleanTalk’s pricing options to find the right plan for your needs and start protecting your site today.

  • Payment Issue Alert: Important Information and Our Actions to Resolve It

    Payment Issue Alert: Important Information and Our Actions to Resolve It

    We’ve found a glitch in our payment system that messed up PayPal payments for about 300 of you who paid between May 1 and July 18. Some debit and credit cards didn’t get charged right. We understand fully that the problem is on our side. The team is working hard to fix things and make it right for everyone affected.

    We’ve sent emails to people whose payments were wrong. You can also check your payment history to see if anything’s missing. We’ve marked the payments that didn’t go through.

    1

    What We Did

    1. We’ve made sure you can continue using your account without interruption.
    2. To thank you for your patience, we’re adding 3 extra months of service starting July 29th.
    3. We kindly request that you process the payment for the original license period again.

    Important Points to Note

    • You’ll only be charged once, even if you pay again.
    • The extra 3 months are our gift to you.
    • You have until October 29, 2024, to finish paying.

    Next Steps

    1. Please verify your bank or PayPal statement to confirm whether the affected payment was charged.
    2. Visit your payment history page to complete the payment. You can select a suitable package.
    3. Click the “Renew” button to process the failed payment. This action will maintain your active license and initiate the bonus period.

    Need Help?

    We understand this may be frustrating. Sorry for the inconvenience it caused. Our support team is here to lend a hand, as always. Don’t hesitate to contact us.

  • Conversion rates, feature of AI and payments. Notes by Stripe Sessions 2024

    Conversion rates, feature of AI and payments. Notes by Stripe Sessions 2024

    A few months ago I’ve got a great chance to visit Stripe Sessions 2024 at SF, CA. Here are my notes from this,

    1. Stripe uses machine learning to protect merchants against fraud, as data they look through completed transactions. They identify two types of fraud – card testing and card caching. The false positive rate is 0.05%, meaning 5 false transaction per 1,000. Here is our solution against fraud for Stripe’s merchants https://blog.cleantalk.org/preventing-stripe-fraudulent-payments/
    2. Stripe offers around one hundred payment methods (besides cards) and recommends enabling these methods either manually with country linkage or conducting payment in the buyer’s local currency. In this case, Stripe automatically shows to buyers their local payment methods. In my opinion, payments in local currency brings losses on conversion to USD, but in return a merchant improves payment conversion rates.
    3. Stripe recommends using an embedded payment form on the seller’s website instead of redirecting the user to the Stripe site. This increases conversion by up to 11% due to fewer clicks for the buyer. We are going to implement such feature on our payment page as well, p.cleantalk.org. Here is a draft of the new design.

      Inline payment form. Stripe + PayPal.
    4. For clients from the US and Europe, it makes sense to offer credit/installment options at checkout. A representative from affirm.com (online credits/installments) mentioned that they work with payments starting at $50, and adding such a payment method can increase conversion by up to 60%, as well as increase the average check (typical buyer behavior when purchasing on credit).
    5. Stripe measures the reliability of its infrastructure by the number of seconds of downtime. Currently, their downtime is 26 seconds per month, which they consider a key product feature.
    6. There was an interesting session with the CEO of Nvidia, Jensen. He said,
      We are currently experiencing a new industrial revolution, comparable to the time when humans transformed the energy of fire into steam, and then steam into electrons. Now electrons are being transformed into tokens (GPU computational cycles), and the number of these tokens will change the economy and industry. He is driving the AI industry towards solving real human problems, namely building multi-stage processes and using external (to AI) ways of solving problems. For example, AI should independently write an email or call a third party to provide the correct solution to the user who requested it. We use own AI to design new chips. Nvidia employees would never have started doing what AI is currently doing in chip design.
    7. There were also several sessions on product design (Figma, Linear) and pricing systems (Adobe, Stripe). I didn’t learn anything new here; we are doing what the experts recommend.
    8. Stripe has launched Usage-Based Billing, which is similar to our Pay-as-you-go model (that we have launched in the end of 2023). Interestingly, it features a simple API for interacting with Stripe’s billing system, and it provides real-time tracking of consumed resources and costs. In CleanTalk we considered using Stripe before starting work on our universal page but decided against it because Stripe didn’t support cross-selling. Otherwise, it’s a good solution if you don’t have the desire or capability to develop your own system.
    9. At the developer session, about 80% of the audience (approximately 1000 developers) use GitHub Copilot (https://github.com/features/copilot), which is GitHub’s AI language model that assists with coding. From what I quickly gathered, this tool:
      • Writes documentation.
      • Writes unit tests.
      • Provides clear descriptions for pull requests and commits.
      • And, of course, writes code.
      • The head of development at GitHub explained that the system is designed so that the developer must oversee the AI-written code to avoid issues similar to Tesla’s self-driving problems. Overall, we should try it out.
    10. Stripe is very focused on code documentation. They have many in-house developments to keep their documentation up to date, which they consider a strong point and a reason why they are widely used (which I think is true, as their documentation was among the best during my time as a developer).
    11. To enter the corporate market, besides complying with ISO standards, it would be good to implement Bring Your Own Key (BYOK). This feature allows users to encrypt their cloud data with their own key.
    12. Stripe sees a reduction in payment processing costs by offering users the least expensive payment methods for the seller (Surcharge). However, it’s unclear whether Stripe plans to launch this feature for everyone or if they are suggesting users consider this option themselves.
    13. In the summer of 2024, Stripe is launching cryptocurrency payment acceptance. They had previously tried accepting such payments but abandoned it in 2018 because the process took up to 30 minutes (due to insufficient computing power on buyers’ devices). Now, thanks to the increased performance of client devices, they have reduced this process to 15 seconds.
    14. We should look into Linear, as they have ideas regarding project management and tracking. As well as Mindbody, which provides software (SaaS) around fitness, including financial services for their clients.

    Bonus

    In San Francisco, self-driving taxis are already fairly common. White cars with sensors are seen in the photos. Subjectively, 2 out of 10 cars are on autopilot. It’s a bit eerie to imagine that such a car will come to pick you up and take you somewhere, it immediately reminds me of Skynet.

  • Say Goodbye to Checkout Spam with CleanTalk for Opencart 4!

    Say Goodbye to Checkout Spam with CleanTalk for Opencart 4!

    Hey there, Opencart store owners! Are spammers giving you a headache? Let us put a smile on your face. CleanTalk Anti-Spam plugin for Opencart 4 is your new best friend in the fight against online nuisances!

    Imagine a world where your Opencart checkout form is protected from spam and fraudulent orders. Well, guess what? That world is here! Our clever little plugin works tirelessly behind the scenes to keep your store safe and your customers happy.

    Here’s why you’ll love CleanTalk:

    1. Spam-Be-Gone: Watch those annoying spam attempts bounce right off your checkout form. It’s like having a bouncer for your online store!
    2. Fraud Fighter: Say “not today” to those sneaky fraud orders. CleanTalk’s got your back, 24/7.
    3. Easy-Peasy Integration: No tech wizardry required! CleanTalk plays nice with Opencart 4, making setup a breeze.
    4. Happy Customers, Happy You: With a smooth, spam-free checkout, your real customers will love shopping with you even more.
    5. Time-Saver Extraordinaire: Less time cleaning up spam means more time growing your business. Who doesn’t want that?

    But don’t just take our word for it! Give CleanTalk a spin and see the difference for yourself. Your Opencart store deserves the best protection from checkout form spam and fraud orders, and that’s exactly what we deliver.

    Ready to kick spam to the curb and give your store the shield it deserves? Hop on board with CleanTalk today – because a happy checkout is a protected checkout!

  • Attention CleanTalk Anti-Spam Users! Important Update Regarding Public Widget

    Attention CleanTalk Anti-Spam Users! Important Update Regarding Public Widget

    We’re writing to inform you that the public widget for CleanTalk Anti-Spam will be removed from the plugin and no longer be supported after August 1, 2024.

    What does this mean for you?

    The public widget, which is typically displayed on public pages and demonstrates the number of spam attacks, is no longer considered compatible with modern WordPress development practices and has seen low user demand. As a result, we’re removing it from the plugin to ensure optimal performance, streamline the user experience, and focus on core functionalities. This removal also helps us stay aligned with future WordPress versions.

    What action should you take?

    While the public widget will no longer be available after August 1, 2024, CleanTalk Anti-Spam’s core functionality remains unchanged and will continue to provide robust spam protection for your WordPress site.

    Here’s what you can do:

    1. No action required: If you don’t utilize the public widget, you don’t need to take any further action. CleanTalk Anti-Spam will continue to operate seamlessly.
    2. Review alternative widget usage: If you’ve been using the public widget, we recommend exploring alternative methods for interacting with CleanTalk Anti-Spam’s features. These may include accessing settings pages or utilizing shortcodes.

    Affiliate Program Guidance

    If you’ve been using the public widget to promote the CleanTalk AntiSpam Affiliate program, we recommend transitioning to using Affiliate links along with our banner. This method provides a more streamlined and effective way to promote the program.

    To get started with Affiliate links:

    1. Access your CleanTalk Affiliate Dashboard: Log in to your CleanTalk account and navigate to the Affiliate program section.
    2. Generate your Affiliate link: Your unique Affiliate link is provided within the dashboard. Copy this link for use in your promotional materials.
    3. Utilize our Affiliate banner: We offer a visually appealing banner that you can include alongside your Affiliate link. Download the banner from the Affiliate dashboard.
    4. Promote your Affiliate link and banner: Share your Affiliate link and banner on your website, social media channels, or other relevant platforms. When a visitor clicks on your link and signs up for CleanTalk AntiSpam, you’ll earn a commission.

    By transitioning to Affiliate links and our banner, you can continue to effectively promote the CleanTalk AntiSpam Affiliate program while aligning with the updated public widget removal.

    We understand that change can be challenging, and we appreciate your understanding as we work to enhance the CleanTalk Anti-Spam experience.

    If you have any questions or concerns, please don’t hesitate to contact our support team.

    Thank you for being a valued CleanTalk Anti-Spam user!

  • Strengthen Your WordPress Security with Built-in Vulnerability Checks by CleanTalk

    Strengthen Your WordPress Security with Built-in Vulnerability Checks by CleanTalk

    The CleanTalk Security plugin now offers built-in plugin vulnerability checks, empowering you to safeguard your WordPress website proactively. Just a friendly reminder if you haven’t try it till now: feel free to pick up the plugin and install it according to these instructions

    While plugins add valuable functionality, they can also introduce security risks if vulnerabilities exist. To address this, CleanTalk regularly scans popular plugins and integrates the findings directly into the Security plugin.

    Here’s how it benefits you:

    • Real-time Vulnerability Insights: Get notified within the plugin itself whenever potential vulnerabilities are detected in your active plugins.
    • Proactive Security Measures: Take immediate action to address vulnerabilities and minimize the risk of attacks.
    • Simplified Security Management: No need to visit external platforms for vulnerability information; it’s all accessible within the plugin.

    This integration strengthens your WordPress security by informing you about potential threats and allowing you to take immediate action.

    Stay Updated, Stay Secure!

    The CleanTalk Security plugin continues to evolve, offering comprehensive security solutions for your WordPress site. Remember to update the plugin to benefit from the latest features and vulnerability checks.

  • CleanTalk SpamFireWall Sets New Record: Blocking 777 Million Bot Requests in April

    CleanTalk SpamFireWall Sets New Record: Blocking 777 Million Bot Requests in April

    In April, CleanTalk SpamFireWall achieved a significant milestone by blocking an impressive 777 million bot requests. This accomplishment underscores our commitment to enhancing digital security through cutting-edge technology and vigilant monitoring.

    This feat serves as a reminder of the persistent threat posed by automated bots in today’s interconnected world. SpamFireWall plays a crucial role in safeguarding online platforms from exploitation by swiftly identifying and neutralizing suspicious activities.

    We owe this success to our team’s dedication and our customers’ support. Their invaluable feedback and collaboration have been instrumental in achieving this remarkable milestone.

    You can find our latest spam stats here for those interested in more detailed statistics on bot activity and SpamFireWall’s performance.

    SpamFireWall, an optional feature of the CleanTalk Anti-Spam Plugin, enhances website security by blocking access for spam-active IP addresses, effectively denying them entry (via blocking GET requests). By intercepting spambots before they reach the website, SpamFireWall prevents the loading of pages for these malicious bots. This action alleviates the burden on your web server, reducing the load on both the database and server resources.

    Moving forward, SpamFireWall remains committed to staying at the forefront of cybersecurity. We will continue to innovate and adapt to emerging threats to ensure a safer digital landscape for all users.

    This achievement in April reflects our unwavering resolve to combat cyber threats and uphold the highest standards of digital security. Together, we will continue to protect online ecosystems and instill confidence in users worldwide.

  • Strengthen Your WordPress Defense: The Ultimate Brute Force Protection 

    Strengthen Your WordPress Defense: The Ultimate Brute Force Protection 

    In the vast world of the internet, your WordPress site faces constant threats from brute force attacks. But worry not! Security & Malware Scan by CleanTalk is here to fortify your digital fortress and ensure it remains impervious to intrusion.

    In WordPress security, the login form is both essential and vulnerable. Hackers target it with relentless brute force attacks, exploiting weaknesses in passwords and outdated software. Once inside, they wreak havoc, defacing sites or stealing sensitive data. However, with measures like two-factor authentication and regular updates, we can strengthen our defenses and keep our digital kingdoms safe from harm.

    Enhance Your Security: Key Features

    • Security Firewall: Guard Your Gates

    “Build a sturdy wall around your website! CleanTalk’s Security Firewall filters out malicious IPs and halts DDoS attacks, safeguarding your WordPress site from harm.”

    • Malware Scanner: Detect and Remove Threats

    Hunt down hidden dangers! CleanTalk’s vigilant scanner identifies and eliminates malware, ensuring your WordPress files stay clean and your site stays secure.

    • Brute Force Protection: Keep Intruders Out

    “Block unwanted guests from your site! CleanTalk’s Brute Force Protection plugin limits login attempts and adds delays on failed logins, effectively thwarting brute force attacks.

    • Two-Factor Authentication: Double Up on Security

    Add an extra layer of protection! CleanTalk’s Two-Factor Authentication ensures that only authorized users gain access to your WordPress domain, boosting security for your peace of mind.

    • Custom wp-login URL: Hide Your Entry Point

    Keep your login page under wraps! CleanTalk lets you customize your login URL, confusing automated login attempts and safeguarding against unauthorized access.

    Secure Your WordPress Stronghold

    With over 20,000 active installations and nearly a perfect 5-star rating on WordPress.org, Security & Malware Scan by CleanTalk stands as a trusted guardian in the realm of WordPress security. Its widespread adoption and high user satisfaction attest to its effectiveness in fortifying websites against cyber threats. From thwarting brute force attacks to detecting and eliminating malware, Security & Malware Scan by CleanTalk offers a comprehensive suite of features to keep your WordPress site safe and secure. 

    Don’t overlook the critical need to fortify your digital defenses. Stay informed with CleanTalk Research, your indispensable source for real-time alerts on plugin vulnerabilities and PSC plugin security certificates. Subscribe to our Telegram channel and stay one step ahead of cyber threats. Learn more: Subscribe to CleanTalk Research

    Choose Security & Malware scan by CleanTalk and protect your WordPress kingdom with ease and efficiency. Your digital fortress awaits its impenetrable shield!

  • Revealing Vulnerabilities: The All-in-One SEO Plugin Dilemma

    Revealing Vulnerabilities: The All-in-One SEO Plugin Dilemma

    In the expansive domain of WordPress, a critical security flaw has been unveiled within the widely-utilized All-in-One SEO plugin. Known by its identifier, CVE-2024-3368, this vulnerability exposes a concerning loophole that malicious actors can exploit through Stored Cross-Site Scripting (XSS) attacks, jeopardizing the security of numerous websites. The trouble concerns all versions of All-in-One SEO older than 4.6.1.1.

    This flaw was unearthed during routine security evaluations, shedding light on a troubling scenario where unauthorized individuals can inject harmful JavaScript code directly into WordPress posts. This unauthorized access allows for the manipulation of administrative privileges, potentially leading to serious repercussions such as website tampering and unauthorized data access.

    In response to this alarming revelation, immediate action is crucial. WordPress website owners are strongly advised to promptly update their All-in-One SEO plugin to the latest version, fortified with patches to address this vulnerability. Furthermore, implementing stringent security measures, including regular audits and access controls, is essential to mitigate the risk of exploitation.

    Behind the scenes, CleanTalk remains dedicated to safeguarding the WordPress ecosystem. Through vigilant monitoring of plugins and the provision of timely alerts, CleanTalk aims to empower website owners with the necessary tools and knowledge to defend against cyber threats effectively and preserve the integrity of their digital platforms.

  • How to Start Selling on Amazon – CleanTalk’s Experience

    How to Start Selling on Amazon – CleanTalk’s Experience

    We’ve been wanting to make our own branded useful merch for our customers for a while now. For this purpose, we needed a marketplace on which we could place our goods, as well as deliver them to customers. No wonder we chose Amazon. In this article, we’d like to share our experience in launching our giftware sales and hopefully help those who are just thinking about how to start selling on Amazon. 

     

    Step 1: Finding the Right Products to Sell

    One of the most important factors in determining your success on Amazon is finding the right products to sell. If you go to https://www.amazon.com/bestsellers you will see lots of products, that are sold way more often than others. Here you need to research products that sell well to find the ones, you like best or what you would be more comfortable branding. 

    We have chosen the water bottle category for us for several reasons:

    • It’s a product for everyday use.
    • It promotes the healthy habit of drinking enough water every day.
    • These bottles look great and it will be convenient to put a logo on one.

    After choosing the right category and product you will need a product that you can buy as cheaply as possible, apply your logo, and sell at the average market price or higher. To find such a product we went to alibaba.com. It was difficult to find the same item as we wanted, but we were able to find the most similar one and contacted the seller to find out the details.

    The good news was that for orders of 50 pieces or more, the seller would put the logo on the items for free. All we had to do was send the logo to the seller and a day later we received a photo of a bottle with the logo already applied.

    To make sure of good quality goods and quality logo application we ordered delivery of 1 item.

    Despite the $38 shipping cost on a $10 order, it was the right decision. Because after a week we received the product and after that, we were absolutely sure that the product would be a pleasure to use. So we ordered a full batch of 50 water bottles.

     

    Step 2: Setting Up Your Amazon Seller Account

    First, you need to choose a seller account type. There are two types of seller accounts:

    • Individual accounts are free but you are charged $0.99 per sale.
    • Professional accounts cost $39.99 per month, no matter how many items you sell.

    We weren’t sure at what rate the items would sell, so we chose an individual account. 

    After that, you will access your Amazon Dashboard. Once you have connected your payment card and added your brand information, you are ready to add your product to Amazon.

     

    Step 3: Adding a product and setting up a fulfillment plan

    ASIN is an Amazon Standard Identification Number, which is the unique combination of 10 letters and/or numbers that is given to your product by Amazon.
    ISBN is an International Standard Book Numbers, which are unique identifiers for commercial books with a barcode.
    UPC or Universal Product Codes, is a unique 12-digit code assigned to retail packaging to help identify products in the US.
    EAN or European Article Numbers is simply a European version of UPC. It consists of 12- or 13-digit numbers for product identification.

    If your product is unique like ours, select “I’m adding a product not sold on Amazon”. In this case, Amazon will assign an ASIN to your product, which will become your product’s primary identifier.

    After that, you need to fill in all the information about the product in as much detail as possible. Here’s how it looked for us in the end.

    And since Amazon’s interface doesn’t explain what and where it is, we’ve prepared a hint for you.

    1. Title
      200 characters max, capitalize the first letter of every word

    2. Images
      500 x 500 or 1,000 x 1,000 pixels to increase listing quality

    3. Variations
      Such as different colors, scents, or sizes

    4. Bullet points
      Short, descriptive sentences highlighting key features and benefits

    5. Featured offer (“Buy Box”)
      The featured offer on a detail page. Customers can add to their cart or “Buy Now”

    6. Other offers
      The same product sold by multiple sellers offering a different price, shipping options, etc.

    7. Description
      Keywords improve the chances that people will find your listing

    Once your item is added you need to decide how you will package and ship your items. Amazon has 2 solutions for this:

    • You can fulfill orders yourself, maintaining your own inventory and shipping products directly to customers. We call this merchant-fulfilled shipping (MFN).
    • You can send your inventory to Amazon and have us pick, pack, and deliver products through Fulfillment by Amazon (FBA). FBA also takes care of customer service and returns.

    We chose the second option because we wanted to delegate this issue to experienced professionals to minimize the possibility of mistakes.

    Fulfillment by Amazon (FBA)

    We would like to talk about this option separately, as it has both pros and cons.

    Pros

    • free shipping for your customers;
    • lower operating costs;
    • no need to contend with client inquiries;

    Cons

    • laborious product preparation requirements;
    • potentially costly charges;
    • long-term storage fees;
    • complex sales tax;

    Long story short, FBA is definitely not a cheap option and can make it difficult to justify the expense. But if you want to save your time it is really great.

     

    Step 4: Driving traffic to the product

    When you want to increase your sales in a marketplace you shouldn’t just rely on people finding your product on their own and choosing it because of its quality-to-cost ratio. Because there are indeed a lot of products on Amazon. This is especially true for products about a brand that, few people know about.

    In this case, you need to take care of additional sources of traffic and a good option could be your website or online store, where people are familiar with your brand.

    We have placed several banners on our blog and on our clients’ dashboards. This is roughly what it looked like.

    Statistics on traffic sources and purchases are not available on the individual tariff, so we can’t say for sure what share of sales these banners brought, but we assume that not less than a half, taking into account the fact that the main products of our company and the brand itself for a fairly narrow audience.

     

    Step 5: Keep track of your orders and adjust the price

    In case you’ve enabled the FBA option, the only thing you’ll have to do is keep an eye on the status of your orders and how Amazon does everything itself.

    Also, we recommend you collect sales statistics for a certain period and try to increase or decrease the cost of the product and track the impact of the cost on the number of sales as it can help you optimize your costs and increase your profits. 

     

    We wish you great sales!

    It is difficult to fit all of our experiences into this article, but we have tried to mention the most important issues that we had to deal with ourselves.

    We welcome questions in the comments and will be happy to share more specifics to help you save time and money.